The holidays are fast approaching. Are you ready? Thanksgiving is a great time for direct mail solicitations, an opportunity to thank customers, solicit donations and more! Special envelopes are a great way to help your mail pieces stand out.
Envelopes For Thanksgiving mailings:
- Color – The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important? It is a powerful communication tool since color evokes feeling within us and ignites emotion. In direct mail we want to use the right set of colors to drive response.
Best colors for Thanksgiving are:
- Red: When you choose to use this color you are conveying messages that are exciting, passionate, dangerous, energetic or action oriented.
- Green: This is the nature color so it gives off feelings such as growth, generosity, fertility and health.
- Yellow: The sunshine color is happiness, positivity, optimism and fun.
- Orange: This interesting color gives people the feelings of creativity, adventure, success, balance and enthusiasm.
- Black: This color gives the feelings of mystery, power, sophistication and elegance.
- Brown: This color feels like comfort, security and down to earth.
There are a few things to note in selecting colors for direct mail campaigns. First colors can be perceived differently, some people are color blind. Second the meanings listed above may vary from person to person based on their own experiences. However, the vast majority of people see the meanings listed above when they look at the colors.
- Texture – Did you know that choosing a textured paper for your envelopes not only helps convey your message but is also more likely to be opened and read? Direct mail is the only tactile marketing channel. Which means that you can engage the senses like no other marketing message can.
Best Textures for Thanksgiving are:
- Eggshell – a paper that has a slight texture. It has tiny peaks and valleys.
- Embossed Pattern – a paper where the surface of the paper has a not very obvious concave pattern.
- Embossed Woodgrain – a paper with a subtle wood grain design built right into it.
- Felt – a paper with a soft look to the eye. It feels like a combination of woven fabric and paper.
- Light Cockle – a paper that simulates characteristics of handmade paper with a wavy, rippled, puckered finish.
- Linen – a paper that has a raised crosshatch pattern. It feels similar to fabric.
- Metallic – Envelopes with finely flaked metal to give the effect of a metallic surface are a great way to stand out. The shine gives the envelopes a look of importance. Since they come in many colors, refer to the color suggestions above when selecting metallic envelopes for Thanksgiving.
As you can see, there are many options available to you and your customers. Create beautiful and successful direct mail campaigns with the tips above. Check out all your options now. Need more ideas to help your customers? We are here for you! Contact us today at (800) 752-5003.